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Published in:

Volume 5 Issue 12
December-2018
eISSN: 2349-5162

Unique Identifier

JETIR1812A77

Page Number

551-560

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Title

An analytical study of Service Quality of Organised Retail Sectors in Tier III cities of Karnataka

ISSN

2349-5162

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"An analytical study of Service Quality of Organised Retail Sectors in Tier III cities of Karnataka", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.551-560, December-2018, Available :http://www.jetir.org/papers/JETIR1812A77.pdf

Abstract

Retailers foray into tier-II and III cities, improvement in business models and operations, advancement from unorganized to organized trade are likely to play a vital role in driving this growth. Furthermore, the liberalization of FDI policy is expected to propel the foray of global retailers, which will further fuel the growth of organized retail in India. When it comes to customer satisfaction, service quality plays an important role. Customers today are spending more time analysing the products and services of retailers rather than making decisions just based on marketing communication. Rising number of tier II and tier III cities would increase supermarket space in the country. About 40% of the revenue for organised retailers comes from non-metro cities. Therefore, this study attempts to find out the strategies followed by organised retailers in tier III cities, factors that contribute to the growth of organised retailing in these cities and the major challenges faced by the organised retailer in tier III cities.

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"An analytical study of Service Quality of Organised Retail Sectors in Tier III cities of Karnataka", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp551-560, December-2018, Available at : http://www.jetir.org/papers/JETIR1812A77.pdf

Publication Details

Published Paper ID: JETIR1812A77
Registration ID: 194144
Published In: Volume 5 | Issue 12 | Year December-2018
DOI (Digital Object Identifier):
Page No: 551-560
ISSN Number: 2349-5162

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Cite This Article

"An analytical study of Service Quality of Organised Retail Sectors in Tier III cities of Karnataka", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp551-560, December-2018, Available at : http://www.jetir.org/papers/JETIR1812A77.pdf




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