• Dr. Jahnavi
• Dr. Percy Bose

Day by day number of customers is increasing in automobile industry especially passenger cars due to easy finance. To cope with the competition the companies have to meet the customers’ expectations and giving more importance to the factors that customers consider at the time of buying. The current study aimed in investigating the important factors affecting the purchase decision of customers at the time of buying passenger cars. The study is carried out with the help of a questionnaire. The data obtained from the respondents who owned cars and were analyzed by using simple percentage method. It is evident that first preference customers were giving to performance followed by efficiency of the vehicle.

Efficiency, Percentage Method, Purchase Decision, Questionnaire

"Customer Factor Preference While Purchasing Passenger Cars", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.36-41, January-2019, Available :http://www.jetir.org/papers/JETIR1901A06.pdf

"Customer Factor Preference While Purchasing Passenger Cars", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp36-41, January-2019, Available at : http://www.jetir.org/papers/JETIR1901A06.pdf