• PARVATHY R NAIR

Indian telecom industry underwent a high pace of market liberalization and growth since the 1990s and now has become the world's most competitive and one of the fastest growing telecom markets. India's telecommunication network is the second largest in the world by number of telephone users and also internet user base. There are various mobile phones services provider’s in our country and they are playing an essential role in fulfilling the needs of the customers. Jio has captured a large market share and achieved numbers that look the competition over a decade to achieve. It is India’s only network which is solely 4G and its USP is the free services that it offers. This study is conducted to analyse the customer satisfaction towards Jio sim and the factors contributing to satisfaction or dissatisfaction towards the product. Both primary and secondary data were used for the study. The data were analysed and interpreted with the help of mathematical methods. Simple percentage method is used in analysing the data. The study found out that Reliance most of the respondents are satisfied with Jio services and they recommends the company to improve their network coverage and to wipe out the calling congestion.

Jio, customer satisfaction telecommunication network

"A STUDY ON CUSTOMER SATISFACTION OF JIO WITH SPECIAL REFERENCE TO ALAPUZHA DISTRICT, KERALA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.112-122, January-2019, Available :http://www.jetir.org/papers/JETIR1901A17.pdf

"A STUDY ON CUSTOMER SATISFACTION OF JIO WITH SPECIAL REFERENCE TO ALAPUZHA DISTRICT, KERALA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp112-122, January-2019, Available at : http://www.jetir.org/papers/JETIR1901A17.pdf