UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 1
January-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1901B04


Registration ID:
196609

Page Number

26-32

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Title

Measuring and Comparing the Components of Technology Readiness Index for Adoption of Cashless Transaction in Mumbai – A Quantitative study of Select Demographic Variables

Abstract

Adoption of cashless transaction by society fosters transparency, inclusiveness and host of other documented benefit. For a developing country like India this will usher in, an unimagined metamorphosis. However migration from cash to cashless would not be frictionless and as with any change this change would also be resisted. The resistance to any change has a demographic and a psychographic undercurrent. Unraveling the demographic and psychographic undercurrent would be a prerequisite for any intervention to accelerate the adoption of cashless transaction. A survey was administered using structured questionnaire designed by using the constructs of Technology Readiness Index. 1249 responses were analyzed for assessing the difference of the distribution of the score of various constructs across age and gender. Post analysis it is seen that the distribution of score of all constructs were not same for the demographic variable gender and in some cases for age variable. Pursuant to the finding it can be suggested that a universal intervention program to boost cashless transaction would fall short in achieving the goal. Intervention should be configured as per demographic grouping variable and primacy to gender should be given.

Key Words

Technology Readiness Index, Innovativeness, Discomfort, Optimism, Insecurity, Kruskall Wallis, Mann Whitney U test.

Cite This Article

"Measuring and Comparing the Components of Technology Readiness Index for Adoption of Cashless Transaction in Mumbai – A Quantitative study of Select Demographic Variables", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.26-32, January-2019, Available :http://www.jetir.org/papers/JETIR1901B04.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Measuring and Comparing the Components of Technology Readiness Index for Adoption of Cashless Transaction in Mumbai – A Quantitative study of Select Demographic Variables", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp26-32, January-2019, Available at : http://www.jetir.org/papers/JETIR1901B04.pdf

Publication Details

Published Paper ID: JETIR1901B04
Registration ID: 196609
Published In: Volume 6 | Issue 1 | Year January-2019
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.19512
Page No: 26-32
Country: Navi Mumbai , Maharashtra, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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