• Jasleen Rana

India is a booming economy with a trust in its demographics which has a majority of population between the age groups of 25-35 Years, with makes India as the youngest country in the world. Consumerism is the key to the GDP of the country where everything is done for the ultimate goal of achieving customer satisfaction and loyalty. Businesses today are focusing on consumer’s changing behavior due to a demographic change in the economy. Youth today has exposure to multiple channels of products both online and offline which is changing the way the young consumer researches about and buys the product. This paradigm shift has led to understanding consumer’s perspective from a different angle. This study focuses on reviewing the literature related to this perspective and analyzing the changes in consumer buying patterns due to a change in the demographics.

A Review On Changing Online Buying Behavior Trends Due To Youth Oriented Demographics Of India

"A Review On Changing Online Buying Behavior Trends Due To Youth Oriented Demographics Of India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.512-514, May-2019, Available :http://www.jetir.org/papers/JETIR1905083.pdf

"A Review On Changing Online Buying Behavior Trends Due To Youth Oriented Demographics Of India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp512-514, May-2019, Available at : http://www.jetir.org/papers/JETIR1905083.pdf