• AYUSH NEGI
• SHAILEE PARMAR

In the customer area unit of today's business, it is thought to be the kings. It is essential for manufacturers to meet buyers' requirements to remain competitive. One of the sales tools used to attract customer attention is advertising. Therefore, the purpose of this document is to see the impact of advertising on customer buying behavior. Within the state of increasing business, numerous promotional units of the techniques used by the merchant. Through this study, a shot was created to search for various advertising tools and their impact on customers who buy behaviors with a special relationship with customer. To perform the analysis, the information was collected by directly sampling a hundred interviewees using a descriptive analysis technique. Subsequently, the information was analyzed and, therefore, the hypothesis was verified by means of a mediated abuse technique and Chi2 test.

"Study of sales promotion STRATEGIES of GENERAL FMCG PRODUCT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.530-533, May-2019, Available :http://www.jetir.org/papers/JETIR1905086.pdf

"Study of sales promotion STRATEGIES of GENERAL FMCG PRODUCT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp530-533, May-2019, Available at : http://www.jetir.org/papers/JETIR1905086.pdf