• Dr.S.KALAIYARASI
• M.Soundarya

ABSTRACT Customer satisfaction is imperative for the incessant survival of any organization around the world. This study intends to investigate the impact of E-banking variables on customer satisfaction in Tirupur. Five service quality dimensions; reliability, responsiveness, assurance, tangibles and empathy, have been selected as forecasters of customer satisfaction in E-banking. Research design of the study is quantitative. Data have been gathered through convenience sampling methods by already tested questionnaire from 230 E-banking users as respondents, from different places of Tirupur. Results of the study have revealed that there is momentous relationship between service quality dimensions and customer satisfaction in E-banking in Tirupur with more weightage of reliability, responsiveness and assurance among the five dimensions. Further through this study, customers of private sector banks are more satisfied with all aspects of internet banking as compared to respondents of other banks, thus indicating public sector banks need improvement in their infrastructure and facilities to compete with private banks

online banking,customer satisfaction, Tangible,Empathy.

"A STUDY ON IMPACT OF INTERNET BANKING ON CUSTOMER SATISFACTION WITH SPECIAL REFERENCE TO TIRUPUR.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.231-248, May-2019, Available :http://www.jetir.org/papers/JETIR1905138.pdf

"A STUDY ON IMPACT OF INTERNET BANKING ON CUSTOMER SATISFACTION WITH SPECIAL REFERENCE TO TIRUPUR.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp231-248, May-2019, Available at : http://www.jetir.org/papers/JETIR1905138.pdf