• Aditya Bhatnagar
• Dr. Swati Mishra

Consumer Decision Making variables are important as it enables the management of business organisations to focus on the various areas related to performance of the employees and causes its improvement. The research has been done on Zomato in the Indian Market and the views of customers regarding performance of the service providers have been achieved from the study. The study has produced an analysis of the models that can be used to develop proper understanding of the decision making processes of customers and results have been collected accordingly. Descriptive and Inferential statistical method has been used by considering a significance level of 0.05. The results that have been achieved from the calculations have resulted in the rejection of null Hypothesis and acceptance of Alternative Hypothesis in the study.

Consumer Decision Making Variables, Null Hypothesis, Alternative Hypothesis, Inferential Statistical Method, Significance Level.

"analysis of consumer decision making variables on Zomato", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.547-555, May-2019, Available :http://www.jetir.org/papers/JETIR1905281.pdf

"analysis of consumer decision making variables on Zomato", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp547-555, May-2019, Available at : http://www.jetir.org/papers/JETIR1905281.pdf