• SANJAY SAXENA

ABSTRACT The present study attempts to identify the idea of movie-based promoting and quickly presents its development and prominence in the film industry. The advancements in the film-based marketing business throughout the years. It is very basic these days that the brands and varying media components of films are available in the movie theaters as well as on the racks of retailers too in different types of going with items. This paper plans to investigate the fundamental qualities of film related marketing and to consider the different sorts of picture exchange utilized by movie, their diverse type of appearances and their history and out the job promoting plays among alternate devices that are accessible to advance the arrival of another film. This has prompted an issue, or, in other words can see item position as something negative. Item arrangement upgrades watchers' capacity to perceive brands and items in the wake of viewing a movie, while the positions can be compatible or incongruent. This investigation looks at how mark acknowledgment is delivered and how harmoniousness of a situation can influence group of onlooker’s acknowledgment. In light of this, a contextual analysis was led with inserted units comprising of three center gatherings where the creators continued from a semi-organized meeting guide. The examination's outcome was that five variables; irritation, familiarity, lack of excitement, unnecessary and iconic can affect how mark acknowledgment is created, in view of the consequences of the center gatherings. The examination likewise brought about arrangements that are compatible to the group of onlookers are acknowledged, while non-tolerating situations are incongruent. A situation's compatibility is influenced by the components; hope and pertinence, saw fit and individual judgments, and plot association

marketing, culture, merchandising, movie consumption, consumer, product placement, congruence, brand recognition, audience acceptance.

"PICTURE SHOW MERCHANDISE: ITS MARKET PROMOTION AND SELLING IMPACT: AN OVERVIEW", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.160-169, May-2019, Available :http://www.jetir.org/papers/JETIR1905426.pdf

"PICTURE SHOW MERCHANDISE: ITS MARKET PROMOTION AND SELLING IMPACT: AN OVERVIEW", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp160-169, May-2019, Available at : http://www.jetir.org/papers/JETIR1905426.pdf