• Dr.V.MAHALAKSHMI

Today, all sorts of digital devices have been combined to create a ‘self-media’ environment that resituates radio, to face new challenges. The broadcasting scenario in India is changed with the arrival of private FMs and the promise to revolutionize the entire broadcasting market. Radio had its re-incarnation in the form of FM, since the year 2002. The radio industry in India has been growing by leaps and bounds, and it is clear that the future belongs to radio with Hello FM standing at the helm of this future. Hello FM 106.4 was the only network to have a 100 per cent success rate on winning the 2nd Phase of Radio License bidding. Hello FM is gearing up to repeat its record in the third phase as well to meet out the competition and make it the largest radio player in the Tamilnadu market. The study is related to healthy listening and influencing factors among FM radio listeners with special reference to HELLO FM 106.4. It is based on descriptive research method and it attempts to formulate the problem of evaluating FM listeners and their perceptions.

HELLO FM, Entertainment, Healthy Radio listenership, Social changes

"Healthy Radio Listener-ship in Digital Era- with special reference to Hello FM 106.4", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.445-450, May-2019, Available :http://www.jetir.org/papers/JETIR1905468.pdf

"Healthy Radio Listener-ship in Digital Era- with special reference to Hello FM 106.4", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp445-450, May-2019, Available at : http://www.jetir.org/papers/JETIR1905468.pdf