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May-2019
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed Journal )
Impact factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal
UGC Approved Journal no 63975(19)
ISSN: 2349-5162 | ESTD Year : 2014 Call for Paper
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ISSN: 2349-5162 | ESTD Year : 2014 Call for Paper
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIR1905526
Registration ID:
209388
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Title
Emotional Branding: A Journey Where Success Becomes A Shared Experience
Authors
Abstract
Abstract - Price, quality, quantity and features have come of age for creating a competitive niche in the market. Time is ripe for the companies to connect emotionally with people. It has become significant that the companies communicate in a way which helps customer associate with the brand and creates loyalty within the customer. Emotional branding is the new mantra and has helped companies in creating loyalists. This paper explains the need for emotional branding and shows how the success of the company is a shared experience with the customers because of the emotional connect.
Key Words
Branding, Emotional Connection, Loyalty, Apple
Cite This Article
"Emotional Branding: A Journey Where Success Becomes A Shared Experience", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.160-162, May-2019, Available :http://www.jetir.org/papers/JETIR1905526.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"Emotional Branding: A Journey Where Success Becomes A Shared Experience", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp160-162, May-2019, Available at : http://www.jetir.org/papers/JETIR1905526.pdf
Publication Details
Published Paper ID: JETIR1905526
Registration ID: 209388
Published In: Volume 6 | Issue 5 | Year May-2019
Page No: 160-162
Country: delhi, delhi, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1905526
Published Paper PDF: https://www.jetir.org/papers/JETIR1905526
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