• Kajal Sharma
• A.K.S Chauhan

Social media advertising is on the rise today, as younger generations are more interested in technology, which is why advertisers use social media to attract customers. As people struggle day after day, they connect more and more with each other through social networks. Therefore, a marketer can take advantage of this advantage to target millennial customers through advertising on social networks. In this research, we studied customer attitudes towards social media advertising through the use of different statistical tools, such as percentage analysis and the Chi-square test and the Mann Whitney test. The study was conducted on 80 Dehradun respondents.

Social media advertising, Attitude, Beliefs.

"A study of the attitude of customers towards social media advertising", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.615-621, May-2019, Available :http://www.jetir.org/papers/JETIR1905595.pdf

"A study of the attitude of customers towards social media advertising", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp615-621, May-2019, Available at : http://www.jetir.org/papers/JETIR1905595.pdf