• Aby John
• Dr. R. Baby Vega Isai Amuthu

Even though the concept of globalization dates back to several decades, the term globalization first appeared in 1980s. The determination of Western countries to strengthen international relationships becomes the cornerstone of current globalization. The development of information technology paves a smooth way for the cross-cultural communication process. Ignorance of cultural variance can act as a strong barricade for managers working on international level. One who is capable of combining the advantages of cultural differences and mould disadvantages into advantages can act as an excellent entrepreneur or manager. Various kinds of group and individual behaviour can be linked to different company structures and business styles as well as to specific cultural groups and cultural dispositions.

Cultural variance, Cultural dispositions, Intercultural interactions, Global business

"A Critical Study on Cross-Cultural Business Communication, Discourse and Language", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.1-5, May-2019, Available :http://www.jetir.org/papers/JETIR1905601.pdf

"A Critical Study on Cross-Cultural Business Communication, Discourse and Language", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp1-5, May-2019, Available at : http://www.jetir.org/papers/JETIR1905601.pdf