• M.kesavy

The Indian retail sector is booming and mall growth is being seen as a clear indicator of the economic prosperity in the nation. These shopping-cum-entertainment destinations are getting bigger and better and attracting shoppers mainly with sporting multiplexes and food courts. In today’s rapidly changing and digitally connected world, customers are more value conscious while making purchase decisions Brookfield, Fun mall, Prozone. The objectives of study to find out the determinants of positioning of malls and to find out the perceptions of shoppers regarding the positioning of various malls. Perception on retailer shopping questionnaire method to collect the data for this research 150 respondents were taken for the study using convenient sampling for analyzing the data sample percentage method is apply the major findings of study and suitable suggestion are presented in this article.

retail,marketing,mapping

"RETAIL OUTLET MAPPING OF RETAIL STORE AND SHOPPING MALLS WITH SPECIAL REFERENCE TO SELECTED MALLS IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.336-341, May-2019, Available :http://www.jetir.org/papers/JETIR1905850.pdf

"RETAIL OUTLET MAPPING OF RETAIL STORE AND SHOPPING MALLS WITH SPECIAL REFERENCE TO SELECTED MALLS IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp336-341, May-2019, Available at : http://www.jetir.org/papers/JETIR1905850.pdf