• Sandeep Singh
• Dr. Chetali Agrawal

A survey of consumer behavior surveys on branded and non-branded shoes was conducted to observe customer preferences. This educational system is highly valued because it provides the opportunity to learn about the outside world. Practical work helps to carefully observe the real business world, and thus widely influences the notion and perception of their perception of branded and unbranded footwear. The project showcases different merchandising activities, different footwear market share, and different promotional programs. Three major brand players i.e. Reebok, Nike, Adidas dominate Indian sports and non-brand footwear. This paper is the review of the consumer behaviors pattern for branded and non-branded shoes.

Consumer Behavior, Branded Footwear, Non Branded Footwear, perception Analysis,Buying Decision

"Exploration on Consumer Behavior for Branded and Non Branded Footwear: A Brief Survey", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.413-416, May-2019, Available :http://www.jetir.org/papers/JETIR1905956.pdf

"Exploration on Consumer Behavior for Branded and Non Branded Footwear: A Brief Survey", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp413-416, May-2019, Available at : http://www.jetir.org/papers/JETIR1905956.pdf