• Dr. G. Periasami
• Mrs. G. Nithya

The study was conducted to compare the use of internet by the rural and urban employed persons and to identify the problems faced by them while searching the internet. The study was confined to a sample of 70 employed persons selected from Elavamalai (rural) and Chithode (Urban) villages in Erode district of Tamil Nadu. The study found that out of the 70 sample employed persons selected for the study, the majority of them are male used mobile internet, belonged to the age group of 26-30 years old. The educational qualifications of the sample employed persons was post graduated and their monthly income group of 10001-15000. The three components extracted accounted for the total cumulative variance of 64.348%. The study concluded that prevalence of “Internet addiction” among the urban employed and was found to be higher as compared to rural employed persons. Mobile internet will be perceived as something for the urban employed persons as long as it is driven by social media, digital entertainment, social communication service, digital payments and online purchase of goods.

: Internet, Rural and Urban Employed, Factor Analysis

"A STUDY ON MOBILE INTERNET USE BY RURAL AND URBAN EMPLOYED PERSONS IN ERODE DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.456-461, May-2019, Available :http://www.jetir.org/papers/JETIR1905B66.pdf

"A STUDY ON MOBILE INTERNET USE BY RURAL AND URBAN EMPLOYED PERSONS IN ERODE DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp456-461, May-2019, Available at : http://www.jetir.org/papers/JETIR1905B66.pdf