• Swati Pandey
• Mr.A.K.S.Chauhan

The study examined the buying motives and buying decision process across demographic characteristics for executive segment cars. A market of a billion people has different consumer with various choice of their products and thus an elasticity demand will be appeared in the market. Consumer differs from one to another one and arranging into age, gender, income, education level, and tastes. Moreover, it has relationship in between the unlimited resources surroundings and the consumer will be heavily make their choice changed always of the goods and services so that they will demand more and more.In this study survey research design was used in which through questionnaire data was collected to test hypotheses. The study’s finding concluded that significant and positive relationship is found between the independent variables of buying motives abd buying decision process. To conclude, the results show that from the point of view of a customer there seems to be no major difference among the car brands in a segment as far as performance is concerned. The brand perception is dependant mostly on the peripheral cues depending upon the nature and quality of the service provided along with the pricing, maintenance, availability of spare parts and related issues

buying motives and buying decision process

"A study of customer buying motives and their buying decision process across demographic characteristics for executive segment cars", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.392-398, May-2019, Available :http://www.jetir.org/papers/JETIR1905C56.pdf

"A study of customer buying motives and their buying decision process across demographic characteristics for executive segment cars", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp392-398, May-2019, Available at : http://www.jetir.org/papers/JETIR1905C56.pdf