• A.PowlinMary
• Dr.T.Ramaprabha

Direct promoting must be a trendy enterprise with Associate in aim to more than the profit generated from marketing to a specific group of marketing consumers. A key to marketing is to test a set of consumers therefore on more than the profit come whereas minimizing the value. Achieving this goal is troublesome because of the very unbalanced and balanced information and therefore responds and therefore the money quantity generated by a response. Gift an answer to the current information drawback supported an ingenious use of association rules.. Association rule mining searches for all rules higher or lowest than associate in more than power threshold, as critical some rules in an exceedingly heuristic-based search. Promising association rules square measure value then designated supported the determined value of the shoppers they summarize. Designated association rules square measure wont the difficult KDD-CUP-98 dataset, this come within reach of generate supplementary income than the KDD-CUP first price and additional profit than the most effective result printed thenceforth, with 57.7% recall on responders and seventy eight.0% recall on non-responders. the typical profit per mail is three.3 times more than that of the KDD-CUP winner.

A SURVEY OF ASSOCIATION RULES TO CUSTOMER DIRECT MARKETING

"A SURVEY OF ASSOCIATION RULES TO CUSTOMER DIRECT MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.311-313, May-2019, Available :http://www.jetir.org/papers/JETIR1905D42.pdf

"A SURVEY OF ASSOCIATION RULES TO CUSTOMER DIRECT MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp311-313, May-2019, Available at : http://www.jetir.org/papers/JETIR1905D42.pdf