• Dr. Deepa Prasad Venkatraman
• Prof Pratik Satpute

The hospitality industry is growing by leaps and bounds in the last few years. The scope and advent of technology has largely affected the hospitality industry. There has been an immense growth in the number of hotels worldwide but at the same time due to opportunities available there is a cut throat competition in hotels in all parts of the world. Optimizing revenue has become need of the day and hence revenue management has been implied. The paper discusses how hotel brand website which is one of the distribution channels can enhance the hotel room revenue.

Hotel, star rated hotels, revenue management, average room rate, occupancy percentage, revenue per available room, hotel brand website, online travel agents, global distribution system, meta search engines

"Role of hotel brand website in enhancing room revenue in star rated hotels", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.649-657, May-2019, Available :http://www.jetir.org/papers/JETIR1905F98.pdf

"Role of hotel brand website in enhancing room revenue in star rated hotels", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp649-657, May-2019, Available at : http://www.jetir.org/papers/JETIR1905F98.pdf