• Dr Varsha Goyal
• Dr.Jamuna A.S

Abstract: The emergence of internet and use of web based mobile has not only increased the constant engagements with social media but has substantially reduced the real and active participation which influences the soft skills of learners and practitioners. “Soft skills refer to the cluster of personality traits, social graces, facility with language, personal habits, friendliness, and optimism that mark people to varying degrees. Soft skills complement hard skills, which are the technical requirements of a job.” (Wikipedia, 2007). Soft Skills are important because they mould the personality of a human being to sustain the competitive edge and to achieve survival of fittest. The purpose of this research paper is to reveal the influence of social media on the following soft skills that is Communication, Interpersonal skills and Emotional Skills of learners and practitioners of an Indian private university. Responses were gathered from 120 respondents which include undergraduate students of business administration and management faculties, of an Indian private university of Uttar Pradesh, India. Analysis of the responses have been done using the Chi-Square test. Results revealed that Soft Skills like Communication and Social Skills are majorly influenced by the increased use of social media.

Key words: Social Media, Soft Skills, Communication Skills, Social Skills, Emotional Skills, Survival of Fittest

"Influence of Social Media on the Soft skills for Learners and Practitioners : A Study", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.708-714, May-2019, Available :http://www.jetir.org/papers/JETIR1905K97.pdf

"Influence of Social Media on the Soft skills for Learners and Practitioners : A Study", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp708-714, May-2019, Available at : http://www.jetir.org/papers/JETIR1905K97.pdf