• Ms.U.PONMANI
• Dr.V.T.DHANARAJ

Abstract Pricing products and services online is one of the most exciting and complex exercises you will take as a business general manager. Utilizing an effective online pricing strategy requires both a test-and-learn mentality paired with an intuitive feel for how you would like your brand and products to be perceived. An online pricing strategy can pave the way to omni-channel selling success. In an online marketplace, the price of a product can captivate the interest of a customer or make them exit to another website. Whether you are a B2B e-commerce site or a B2C online store, a pricing strategy is an effective driver of growing profits and influencing inventory turnover. In any business, one of the most crucial decisions that you have to make is choosing the right pricing strategy. If you get the pricing strategies wrong, then it could result in a loss for your company. This paper is made an attempt to analyze the pricing strategy which more suitable to the on line business activities. It also highlights the pros and cons of each strategy.

B2B, pricing strategy, brand

"A study on E-Pricing Strategies of Online Business", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.144-152, May-2019, Available :http://www.jetir.org/papers/JETIR1905L21.pdf

"A study on E-Pricing Strategies of Online Business", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp144-152, May-2019, Available at : http://www.jetir.org/papers/JETIR1905L21.pdf