• Dr. N Tamilselvi

Abstract Recent studies show that India ranks third in consumption of pornography. With easy internet access and android device, porn consumption is no more a forbidden fruit. The question of concern here is the adverse effects pornography can have on its consumers. Psychology says that it creates a desire to desire more and there is never a stage of satisfaction as more pornographic consumption creates a void in the mind of the consumers, to always seek something new and something more. Pornographic images and videos are filmed for the sake of satisfying lust and sexual fantasies, which are devoid of good and healthy sex. Women in these videos are mostly found to be submissive to men and as objects of lust satisfaction. This objectification of women can turn men to sexual predators leading to sexual violence against women even by their own life partner. This research paper aims to find out how women are objectified in porn videos using various measures of objectification. The videos are compared for male and female objectification with the objective of demonstrating what the porn viewers are actually consuming. Ten popular / most watched porn websites are taken for the study and the content is analysed both qualitatively and quantitatively to measure objectification of women. The parameters for coding are drawn from the existing review of literature on pornography. Videos were segregated to violent and non violent and coded using the parameters of objectification. Objectification is thus the key indicator of this research. Key Words: Pornography, Objectification, Gender Stereotyping, Dehumanising women, Sexual Violence.

"In the name of Lust: A study on how pornography objectifies women", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.384-389, May-2019, Available :http://www.jetir.org/papers/JETIR1905L55.pdf

"In the name of Lust: A study on how pornography objectifies women", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp384-389, May-2019, Available at : http://www.jetir.org/papers/JETIR1905L55.pdf