• NEHA SAROJ

ICT has gained immense popularity and is being used by people of all age groups. It is catering to different types of needs of individuals. The emergence of older mediums like Radio, T.V., Newspapers too had impacted the society greatly in the past, particularly their contribution towards the ‘change’ is vital. Likewise, due to the popularity of ICTs, the idea of using ICT for development too gained popularity. Knowledge is Power’ is the notion behind using ICT for development. However, in order to achieve development using ICT, it’s important that the ICT has penetration and adoption at the grassroots. So what can be the factors which can influence the decision of an individual regarding adoption or rejection of using ICT for development? Hence, this paper attempts to study the factors which can impact the adoption decision. A survey was conducted with a sample size of 360 farmers chosen randomly from nine districts of Punjab. It was found that ‘No interest’ or lack of interest was the main reason given by the farmers for rejection of the idea. Similarly, the adopters of ICT revealed that ‘Simple & understandable language’ was the main reason for adoption of ICT for development.

ICT, ICT for development, Factors impacting ICT adoption decision, Information and communication technologies

"FACTORS IMPACTING THE ICT ADOPTION OR REJECTION DECISION BY THE FARMERS OF PUNJAB", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.481-488, May-2019, Available :http://www.jetir.org/papers/JETIR1905N72.pdf

"FACTORS IMPACTING THE ICT ADOPTION OR REJECTION DECISION BY THE FARMERS OF PUNJAB", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp481-488, May-2019, Available at : http://www.jetir.org/papers/JETIR1905N72.pdf