• Mr. Rohit Mahajan

This study is based on the blue ocean strategy used by Amity University, Greater Noida Campus. Blue Ocean Marketing Strategy refers to the marketing strategy used for marketing of the product for which there is no competition in the market or very less competition in the market. In 2015, Amity University, Greater Noida Campus implemented the blue ocean marketing strategy by introducing a new Education model based on German Education Model for Diploma Program in all Engineering Streams as well as Diploma Program in Management Stream. Amity University implemented this new Education Model in its Education system for all Diploma Programmes under Amity Polytechnic, AUGN Campus. German Education Model for Diploma consists of two years’ full study program and one year’s full industry internship. Amity University made some modifications in this Model for running the Diploma Programmes to cope up with the Indian Education system for getting the approval from regulatory bodies.

Competition, Education, Modifications, System.

"Case Study on Blue Ocean Strategy", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.13-17, May-2019, Available :http://www.jetir.org/papers/JETIR1905P02.pdf

"Case Study on Blue Ocean Strategy", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp13-17, May-2019, Available at : http://www.jetir.org/papers/JETIR1905P02.pdf