• SAMPRATHI A V

This research paper explores how people satisfy the desires instilled due to television advertising viewing and its implications for their financial health. Commercials impact consumerism more in the youth than the middle aged and old. Television advertisements also play a vital role in purchase decisions and a large proportion of the population buys products based entirely on them. Where reliance on television advertisements for purchase decisions is heavy, people spend greater proportions of their income on the repayment of borrowed money. The Internet provides advertisers access to this market in a whole new way. Children and youth can be directly reached through games, advertisements, and brand pages on social networking sites. And, children and youth are attracted to the Internet in general, and some of these corporate pages in particular, because they are fun and engaging. Youth play online in worlds that are sponsored by a variety of corporations and may or may not be explicitly commercial. For example, many corporate sites use cartoon mascots or words such as “clubhouse” or “village” to create an inclusive, personalized environment rather than seeming like a commercial or an advertisement. Online word games or printable coloring pages may include logos or names of trademarked words or branded characters, attempting to build brand awareness from an early age. Another way in which corporate pages generate information and target advertising is by gaining access to user’s social networks. When a user likes a brand or a corporate page, they are giving that corporation complete access to their personal information and social network, providing valuable information about demographics and connections.

advertisements, attract, commercial, financial, online, spend, television, youth

"COMMERCIALS IMPACT ON CONSUMERISM AMONG YOUTH", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.250-254, May-2019, Available :http://www.jetir.org/papers/JETIR1905Q33.pdf

"COMMERCIALS IMPACT ON CONSUMERISM AMONG YOUTH", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp250-254, May-2019, Available at : http://www.jetir.org/papers/JETIR1905Q33.pdf