• Hemant kumar jangid

Internet marketing is growing rapidly since the birth of the internet. Between 1990 and 2000, there has changed in digital marketing that the marketing facilities in business increased even more. Gems and jewellery various civilization of the world is an important place in religion and cultures. Internet marketing is one of the most effective ways to impress jewellery customer to provide the tools that help them search through a wide variety of gems and jewellery. The evolution of internet marketing is indecomposable from technology development. In the past when marketing was exclusively based on the traditional method but now days grow a business you need a digital marketing strategy. Digital marketing can help to communicate with the customer as well as suppliers and other vendors. Digital marketing is the only source that the company is dedicated to helping jewellery reach their online marketing goals. The present paper explains the impact on buying behavior and customers who are purchasing the gems jewellery through the internet and online marketing. Moreover, this study also explains the strength, weakness, opportunity and threats of internet marketing strategies in gems and jewellery. Research has been conducted for the authenticity of the study on primary and secondary data

Internet marketing, Jewellery industry, SWOT, Content analysis

"Analytical Study on Internet Marketing Strategies with Reference to Gems and Jewellery Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.91-105, May-2019, Available :http://www.jetir.org/papers/JETIR1905R14.pdf

"Analytical Study on Internet Marketing Strategies with Reference to Gems and Jewellery Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp91-105, May-2019, Available at : http://www.jetir.org/papers/JETIR1905R14.pdf