• Thandauthapani.A
• Dr. S. Vasanthi

Marketing is a procedure which carries goods from end of the producer to the last or ultimate consumer. Marketing associates or connects the bridge the between consumer and producer. Thus in this logic, marketing has been highlighted as all those activities which involves in the creation of place, time and ownership or possession of the utilities or needs. Therefore , marketing is the production activity which deals in exchange relationship forming the ultimate customers for gaining satisfaction. Thus, marketing plays a very noteworthy function as one of the leading fundamentals in the managing a business. Consumer behaviour is the development of knowledge about the buying procedures, selecting methods, and clearing ideas of goods and services to satisfy the needs, or wants, of the individual customers, groups or organizations. Consumers brand loyalty towards two-wheeler sales in India reached an all-time high as of 2019, when India's auto industry has made sales nearing 21 million units, which is almost double the 2011 sales, when just 11.77 million two-wheeler units were sold in India.

BRAND LOYALTY TOWARDS ROYAL ENFIELD TWO-WHEELERS IN TIRUCHIRAPPALLI CITY.

"BRAND LOYALTY TOWARDS ROYAL ENFIELD TWO-WHEELERS IN TIRUCHIRAPPALLI CITY.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.735-741, May-2019, Available :http://www.jetir.org/papers/JETIR1905S12.pdf

"BRAND LOYALTY TOWARDS ROYAL ENFIELD TWO-WHEELERS IN TIRUCHIRAPPALLI CITY.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp735-741, May-2019, Available at : http://www.jetir.org/papers/JETIR1905S12.pdf