• Dr. Archana

The upcoming decade of 21st century is expected to be focused on consumer behavior and its utilization in marketing of products. Various tools and methods have been used since times immemorial to catch the glimpse of consumer’s interest and its utilization in the increase in trade and commerce. The print methods viz banners, flags and hoarding have been proved to be the best methods before the advent of digital era and new media methods. The development of communication and its wide horizon lead to eruption to novel, cheaper, easily transmissible and more effective ways to fetch the interest of consumer and enhance the advertising techniques. The latest in the series is the use of embedded advertising. This is more prominent in the sphere of web series and such series based apps. Portals such as hotstar, altbalaji and Netflix have been proven to be an easy platform for showcasing the idea, value and product utility directly to target consumer.

embedded, advertisement, web series,

"“Analysis of impact of Embedded Advertising in Web Series”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.1209-1216, May-2019, Available :http://www.jetir.org/papers/JETIR1905S81.pdf

"“Analysis of impact of Embedded Advertising in Web Series”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp1209-1216, May-2019, Available at : http://www.jetir.org/papers/JETIR1905S81.pdf