• Aditi Wasil
• Kusum Gupta

The need for FMCG (Fast Moving Consumer Goods) is growing exponentially globally especially in India. The perception of consumers towards FMCG products has become an important aspect to study. The consumers can be divided into different categories based on their age, gender, geographical location, and literacy. In this paper, the scope of FMCG in India is discussed. The parameters of the perception of the consumers towards the consumption of FMCG products are also discussed in this paper. The dataset is collected mainly from two states of India: Haryana and Punjab. The dataset is categorized based on age, gender, geographical location, and literacy of the consumer, and the type of product. For statistical analysis, multivariate logistic regression called Ordinary Least-Square (OLS) regression is applied on the Punjab and Haryana dataset.

Consumer Perception Towards Fast Moving Consumer Goods in India

"CONSUMER PERCEPTION TOWARDS FAST MOVING CONSUMER GOODS IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.2789-2794, May-2019, Available :http://www.jetir.org/papers/JETIR1905U84.pdf

"CONSUMER PERCEPTION TOWARDS FAST MOVING CONSUMER GOODS IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp2789-2794, May-2019, Available at : http://www.jetir.org/papers/JETIR1905U84.pdf