• AHSAN SUHAIL FAROOQI
• Dr. Rajesh Sharma

The digitization personified in services improves total factor productivity, efficiency, spillover effects, transparency and accountability. For example, digital payment systems provided flexibility and transparency. This change was boosted by rising competition among public sector, private sector and foreign banks. Commercial banks started moving towards digital marketing to retain their customers. Recent development has been occurring in Indian provincial banks to build the quantity of single window tasks to keep away from the badgering of various windows for their saving money activities. The country banks are taking parcel of activities to change the state of mind of their clients. This paper will give bits of knowledge to banks about the effect of advanced endeavors received by Indian Banks to improve the client experience and view of managing an account benefits in India.

Digitization, Commercial, Payments, Productivity, Customers

"CONCEPTUALIZING THE GROWTH OF DIGITAL MARKETING IN BANKING INDUSTRY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.2898-2903, May-2019, Available :http://www.jetir.org/papers/JETIR1905U99.pdf

"CONCEPTUALIZING THE GROWTH OF DIGITAL MARKETING IN BANKING INDUSTRY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp2898-2903, May-2019, Available at : http://www.jetir.org/papers/JETIR1905U99.pdf