• S P Sunitha
• Dr. K V Suresha

The present study focuses on exploration of role played by micro entrepreneurs in sustainable growth of wellness industry. The wellness industry which is witnessing a significant growth since past three decades is ably supported by presence of strong MNCs, big corporates, SMEs and very particularly the Micro entrepreneurs. Fortunately the demand side is also witnessing a high growth rate in the recent past because of knowledge explosion and emergence of global market. The study mainly based on primary data collected from 329 micro entrepreneurs of wellness industry. The study particularly concentrated on the entrepreneurial traits and their impact on the perceptions of micro entrepreneurs in contributing to the sustainability of wellness industry. Irrespective of gender and registration, players acknowledge positively their zeal in adopting sustainable practices in their business operations. Data were collected by administering the questionnaire and interview on the above mentioned concepts. Hypotheses were developed and tested. Suggestions are also offered to the policy makers, NGOs and micro entrepreneurs to tie up the loose ends. The study concludes on the concept of sustainable driven entrepreneurship by satisfying all the stakeholders leading to the industry sustainability and transform the unorganised sector into an organised sector.

Entrepreneurial traits, Micro entrepreneurs, Socio-economic, environment sustainability and wellness industry

"Impact of Entrepreneurial Traits on Sustainability of Wellness Industry - An Exploratory Study in Mysore District. ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.3221-3232, May-2019, Available :http://www.jetir.org/papers/JETIR1905V42.pdf

"Impact of Entrepreneurial Traits on Sustainability of Wellness Industry - An Exploratory Study in Mysore District. ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp3221-3232, May-2019, Available at : http://www.jetir.org/papers/JETIR1905V42.pdf