• Prof.M.Gangadhar

E-entrepreneurs utilize information and communication technology on account of changes brought by e-commerce that have the potential to significantly increase competition by increasing consumers’ choice of products and traders. E-entrepreneurs are facilitating their business to achieve significant efficiencies in their commercial operations to move from high cost paper-based transactions to faster, lower-cost electronic transactions. The objective of the study is to ascertain the level of preference of using information and communication technology employed in e-business by the e-entrepreneurs. It may also create awareness about the information and communication technology which may benefit the entrepreneurs. This study consists of both primary and secondary data. Totally there are 100 respondents were taken this study and convenience sample methods have been adapted to collecting the relevant data. The statistical tools used for this study are: Simple percentage method, Chi-Square analysis and Weighted average method. Some of the findings are Majority (78.00%) belong to the age group up to 40 years. Majority of them (59.00%) are male. Regarding marital status, majority of them (96.90%) are married. E-entrepreneurs with post graduate qualification constitute 28.90%. Most of the e-entrepreneurs (39.00%) annual turnover is above rupees two crore. Suggestions of this study are E-entrepreneurs should not only render better services but also have to redress the grievances of the consumers on a war footing. E-entrepreneurs may conduct training and workshops to their employees, suppliers and consumers. It is concluded that he study has brought out the preference towards information and communication technology not only to the e-entrepreneurs but also to the online shopping consumers. Internet plays a pivotal role in the life of e-entrepreneurs as well as consumers.

E-Entrepreneurs, Information and Communication technology, Digital marketing, e-business and online shopping.

"Preference of Using Information And Communication Technology Among E-Entrepreneurs in Digital Marketing ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.258-264, May 2019, Available :http://www.jetir.org/papers/JETIR1905X32.pdf

"Preference of Using Information And Communication Technology Among E-Entrepreneurs in Digital Marketing ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp258-264, May 2019, Available at : http://www.jetir.org/papers/JETIR1905X32.pdf