• Leeza

This research has been undertaken to present the role of Visual imagery and identities on the advertising. Visual elements have been significant players since the advent of civilisations. Images being the direct reflection of cultures have been used constructively by the Commercial artists in various forms. Advertising in our Indian society is a more intricate design with national, transnational, global, metropolitan, translocal, regional, and local places, progress, players and dynamics engaging much wider multifaceted traditional means. Interplay of arts and society has been effecting and modelling each other in diverse forms with culture and integrity correspondingly. Advertising in return have induced social changes delineating the social world altogether in new forms.

Visuals & Images, Advertising, Culture, Communication, Commercials, Social change

"Role of Images and Visual Cultural Identities in Advertising", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.87-90, May 2019, Available :http://www.jetir.org/papers/JETIR1905Y14.pdf

"Role of Images and Visual Cultural Identities in Advertising", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp87-90, May 2019, Available at : http://www.jetir.org/papers/JETIR1905Y14.pdf