• Jaya Jha
• Dr. Niket Shukla

With the era of globalization in India since, companies earned huge profits and growth. CSR is looked as a charity previously which has now looked as responsibility by the companies. This way, companies were not only engage in the practice of community development and public welfare but also building up their brand by doing a good cause for the people. Such good causes affects the perception of the people and craft a good image in the mind of the people which paid back in terms of sale and brand loyal customers. This paper is an attempt to review the concept of CSR and assess the changes caused in the social status of the community. SECL is undertaken as the study company to assess the impact of CSR practices on the societal upliftment of the nearby rural people. A sample of 100 respondents were taken from the nearby villages of Bilaspur district and data is collected through structured questionnaire. The study concludes that the CSR practices of the SECL has brings the changes in the life of rural people in terms of infrastructure development and facility development which has positively impacted their lives

Corporate social responsibility, CSR initiatives, CSR Challenges, Social welfare, Community development

"CSR AND PUBLIC WELFARE – A CASE STUDY OF SECL BILASPUR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.730-734, May 2019, Available :http://www.jetir.org/papers/JETIR1906H82.pdf

"CSR AND PUBLIC WELFARE – A CASE STUDY OF SECL BILASPUR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp730-734, May 2019, Available at : http://www.jetir.org/papers/JETIR1906H82.pdf