• MONIKA BHATIA
• Dr. GAJRAJ SINGH AHIRWAR

The number of Internet users worldwide are increasing exponentially so do the internet marketing tools. Social media marketing is one the best strategies of digital marketing to build brand image of companies and improve customer business relationships. In this paper we outline the different marketing tools and uses of these tools and also identifying the areas where further research is needed. Data collection was achieved by online websites. Data collected by secondary method. Social media has become the way of communication in 21st century, enabling to express thoughts, idea and feelings in a completely new way. This way of communication also had a huge impact on consumers. In this context companies have realised that without a proper plan and social media strategy, they have no chance to stand out in the rapidly changing digital space. To ensure a successful presence on social media the companies need to take different marketing theories into consideration so they can boost their brand in different aspects. If this can be combined with innovative ways of consumer interaction the companies have a good chance to take the lead in social media marketing. We hope that our efforts will help others to find more sophisticated solutions in this area.

Social Media Marketing, Social Media, Brand, Tools.

"SOCIAL MEDIA MARKETING TOOLS AND ITS IMPACT FOR BUILDING BRAND IMAGE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.176-186, June-2019, Available :http://www.jetir.org/papers/JETIR1908E25.pdf

"SOCIAL MEDIA MARKETING TOOLS AND ITS IMPACT FOR BUILDING BRAND IMAGE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp176-186, June-2019, Available at : http://www.jetir.org/papers/JETIR1908E25.pdf