• Earnest Anand
• Prof. Dr. Y. G. Tharakan

The Indian hospitality business is one of the most promising in the world, having experienced significant growth in recent years. The interaction between the client and the business organization is improving, resulting in the opening of various new hotels across the Indian subcontinent. When it comes to spending time in five-star hotels, today's customers want to receive the most bang for their cash. Customers choosing other hotels and choosing other hotels over them poses a significant challenge to hospitality organizations that are purely commercial in nature. The hotel sector can use these approaches to build and enlarge their market share by introducing the concept of client retention through all methods and tried procedures. Businesses can utilize brand loyalty programs as a crucial strategic element to ensure that their consumers are retained and that no money is lost in the future. Looking forward to adding new clients to the client list can be pricey due to the expenses associated with putting together adverts, publications, and other operational charges. The purpose of this article is to highlight the numerous factors that influence brand loyalty and to assist hospitality professionals in developing a loyal customer base.

Customers, Brand Loyalty, Hospitality, Commercial

"The Indian Hospitality Industry and Customer Brand Loyalty: An In-Depth Analysis of Five-Star Hotels", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 9, page no.1310-1317, September-2019, Available :http://www.jetir.org/papers/JETIR1912174.pdf

"The Indian Hospitality Industry and Customer Brand Loyalty: An In-Depth Analysis of Five-Star Hotels", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 9, page no. pp1310-1317, September-2019, Available at : http://www.jetir.org/papers/JETIR1912174.pdf