• Dr. S.SUNEETHA

Strategic planning plays a vital role in an organizational management as it defines the vision and identifies the goals and objectives to sustain in competitive & turbulent environment. The study concentrates on role of strategic planning in delivering value to the jewellery customers of Hyderabad and Secunderabad. Primary data was collected through the questionnaire which is administered & sought responses from various customers. With statistical tool chi square the collected data was analyzed to find the central role of strategic planning consisting of activities viz., manage business as an investment portfolio, and assess business strength by growth rate, establishing a strategy and even analyzed how firms strive for success with the capabilities such as understanding the customer value, creating customer value, delivering customer value, capturing customer value, sustaining customer value. Research concludes enhanced efforts for higher Accomplishment in strategic planning activities and firms capabilities.

Strategic Planning, Customer value creation, delivery & capturing, sustaining.

"CENTRAL ROLE OF STRATEGIC PLANNING IN DELIVERING CUSTOMER VALUE - A STUDY ON JEWELLERY CUSTOMERS OF HYDERABAD AND SECUNDERABAD", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 2, page no.861-867, February-2020, Available :http://www.jetir.org/papers/JETIR2002530.pdf

"CENTRAL ROLE OF STRATEGIC PLANNING IN DELIVERING CUSTOMER VALUE - A STUDY ON JEWELLERY CUSTOMERS OF HYDERABAD AND SECUNDERABAD", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 2, page no. pp861-867, February-2020, Available at : http://www.jetir.org/papers/JETIR2002530.pdf