JETIREXPLORE- Search Thousands of research papers



Published in:

Volume 7 Issue 9
September-2020
eISSN: 2349-5162

Unique Identifier

JETIR2009005

Page Number

47-50

Share This Article


Title

A Study on Impact of Digital Marketing in Customer Purchase Decision in Coimbatore city

ISSN

2349-5162

Cite This Article

"A Study on Impact of Digital Marketing in Customer Purchase Decision in Coimbatore city", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 9, page no.47-50, September-2020, Available :http://www.jetir.org/papers/JETIR2009005.pdf

Abstract

This study shows the impact of digital marketing on behavioral prospect of consumers. Modern day marketing has been going through a radical change. Fast moving marketing trends based on the growth and innovation of new technologies as well as portable communication devices influencing the customer behavior significantly. The study is carried out through survey from50 respondents. The results of the survey are analyzed using chi square test. The findings revealed that customers are aware of digital marketing and they prefer to by electronic and shopping goods through digital channels in their purchase behavior.

Key Words

Keywords: Customer Purchase Behavior, Digital Channels, Digital Marketing _______________________________________________________________________.

Cite This Article

"A Study on Impact of Digital Marketing in Customer Purchase Decision in Coimbatore city", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 9, page no. pp47-50, September-2020, Available at : http://www.jetir.org/papers/JETIR2009005.pdf

Publication Details

Published Paper ID: JETIR2009005
Registration ID: 300222
Published In: Volume 7 | Issue 9 | Year September-2020
DOI (Digital Object Identifier):
Page No: 47-50
ISSN Number: 2349-5162

Download Paper

Preview Article

Download Paper




Cite This Article

"A Study on Impact of Digital Marketing in Customer Purchase Decision in Coimbatore city", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 9, page no. pp47-50, September-2020, Available at : http://www.jetir.org/papers/JETIR2009005.pdf




Preview This Article


Downlaod

Click here for Article Preview