• Dr. B.S Mallikarjun
• Professor. Anuradha B.S

The main objective of this study is to identify the factors responsible for the purchasing decisions of consumers in online shopping. In the study, the independent variables considered were Trust, Return Policy, Cash on Delivery, Cash Back Facilities, Service, and Reputation, and the effect of these variables on the dependent variable Purchasing Decision is found. The study involved 100 respondents, and responses were collected using a structured questionnaire. Multiple regression is used to identify the existence of a linear relationship between exploratory variables and the outcome variable Purchasing Decision. The analysis revealed the existence of a strong relationship between purchasing decisions and Trust, return policy, Service, and Reputation

Purchasing Decision, Trust, Multiple Regression, Online Shopping

"A Study on Factors affecting consumers Purchasing Decisions in Online Shopping in Bangalore.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 10, page no.1279-1283, October-2020, Available :http://www.jetir.org/papers/JETIR2010164.pdf

"A Study on Factors affecting consumers Purchasing Decisions in Online Shopping in Bangalore.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 10, page no. pp1279-1283, October-2020, Available at : http://www.jetir.org/papers/JETIR2010164.pdf