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Published in:

Volume 7 Issue 10
October-2020
eISSN: 2349-5162

Unique Identifier

JETIR2010164

Page Number

1279-1283

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Title

A Study on Factors affecting consumers Purchasing Decisions in Online Shopping in Bangalore.

ISSN

2349-5162

Cite This Article

"A Study on Factors affecting consumers Purchasing Decisions in Online Shopping in Bangalore.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 10, page no.1279-1283, October-2020, Available :http://www.jetir.org/papers/JETIR2010164.pdf

Abstract

The main objective of this study is to identify the factors responsible for the purchasing decisions of consumers in online shopping. In the study, the independent variables considered were Trust, Return Policy, Cash on Delivery, Cash Back Facilities, Service, and Reputation, and the effect of these variables on the dependent variable Purchasing Decision is found. The study involved 100 respondents, and responses were collected using a structured questionnaire. Multiple regression is used to identify the existence of a linear relationship between exploratory variables and the outcome variable Purchasing Decision. The analysis revealed the existence of a strong relationship between purchasing decisions and Trust, return policy, Service, and Reputation

Key Words

Purchasing Decision, Trust, Multiple Regression, Online Shopping

Cite This Article

"A Study on Factors affecting consumers Purchasing Decisions in Online Shopping in Bangalore.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 10, page no. pp1279-1283, October-2020, Available at : http://www.jetir.org/papers/JETIR2010164.pdf

Publication Details

Published Paper ID: JETIR2010164
Registration ID: 300719
Published In: Volume 7 | Issue 10 | Year October-2020
DOI (Digital Object Identifier):
Page No: 1279-1283
ISSN Number: 2349-5162

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Cite This Article

"A Study on Factors affecting consumers Purchasing Decisions in Online Shopping in Bangalore.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 10, page no. pp1279-1283, October-2020, Available at : http://www.jetir.org/papers/JETIR2010164.pdf




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