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Published in:

Volume 7 Issue 11
November-2020
eISSN: 2349-5162

Unique Identifier

JETIR2011071

Page Number

523-531

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Title

ANALYSIS OF INTERNAL CORPORATE SOCIAL RESPONSIBILITY PRACTICES AND ITS IMPACT ON ORGANISATIONAL COMMITMENT OF EMPLOYEES OF PUBLIC SECTOR BANKS IN CHENNAI

ISSN

2349-5162

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"ANALYSIS OF INTERNAL CORPORATE SOCIAL RESPONSIBILITY PRACTICES AND ITS IMPACT ON ORGANISATIONAL COMMITMENT OF EMPLOYEES OF PUBLIC SECTOR BANKS IN CHENNAI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 11, page no.523-531, November-2020, Available :http://www.jetir.org/papers/JETIR2011071.pdf

Abstract

Over the past few years, a rising emphasis has been placed on banks Corporate Social Responsibility. A simple definition refers to CSR as how banks take into consideration the impact on society of their operational activities. Consequently, it requires a built-in, self –regulating mechanism whereby banks would monitor and ensure their adherence to law, ethical standards and international norms to produce an overall positive effect on society. At present Banking sector is one of the emerging sectors which play an important role in the development of the nation. Banks are known for their basic services like deposits and customer services but if we talk about present scenario, banks are adopting a new concept in their working i.e. Corporate Social Responsibility, which is necessary if banks want to sustain in the competitive environment. CSR means to do something for the benefit of society apart from its basic functioning. The priority CSR initiatives by banks are education, environmental issues, community development, rural development, micro-financing and women empowerment. In addition to this This study is focused on CSR and its impact on organisational commitment of employees of public sector banks in the city of Chennai.

Key Words

Key words –CSR, practices, public sector banks, organisational commitment, internal CSR

Cite This Article

"ANALYSIS OF INTERNAL CORPORATE SOCIAL RESPONSIBILITY PRACTICES AND ITS IMPACT ON ORGANISATIONAL COMMITMENT OF EMPLOYEES OF PUBLIC SECTOR BANKS IN CHENNAI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 11, page no. pp523-531, November-2020, Available at : http://www.jetir.org/papers/JETIR2011071.pdf

Publication Details

Published Paper ID: JETIR2011071
Registration ID: 302444
Published In: Volume 7 | Issue 11 | Year November-2020
DOI (Digital Object Identifier):
Page No: 523-531
ISSN Number: 2349-5162

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Cite This Article

"ANALYSIS OF INTERNAL CORPORATE SOCIAL RESPONSIBILITY PRACTICES AND ITS IMPACT ON ORGANISATIONAL COMMITMENT OF EMPLOYEES OF PUBLIC SECTOR BANKS IN CHENNAI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 11, page no. pp523-531, November-2020, Available at : http://www.jetir.org/papers/JETIR2011071.pdf




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