• MRS.NIKHATH PARVEEN
• DR.FAHMEEDA YASMEEN

Over the past few years, a rising emphasis has been placed on banks Corporate Social Responsibility. A simple definition refers to CSR as how banks take into consideration the impact on society of their operational activities. Consequently, it requires a built-in, self –regulating mechanism whereby banks would monitor and ensure their adherence to law, ethical standards and international norms to produce an overall positive effect on society. At present Banking sector is one of the emerging sectors which play an important role in the development of the nation. Banks are known for their basic services like deposits and customer services but if we talk about present scenario, banks are adopting a new concept in their working i.e. Corporate Social Responsibility, which is necessary if banks want to sustain in the competitive environment. CSR means to do something for the benefit of society apart from its basic functioning. The priority CSR initiatives by banks are education, environmental issues, community development, rural development, micro-financing and women empowerment. In addition to this This study is focused on CSR and its impact on organisational commitment of employees of public sector banks in the city of Chennai.

Key words –CSR, practices, public sector banks, organisational commitment, internal CSR

"ANALYSIS OF INTERNAL CORPORATE SOCIAL RESPONSIBILITY PRACTICES AND ITS IMPACT ON ORGANISATIONAL COMMITMENT OF EMPLOYEES OF PUBLIC SECTOR BANKS IN CHENNAI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 11, page no.523-531, November-2020, Available :http://www.jetir.org/papers/JETIR2011071.pdf

"ANALYSIS OF INTERNAL CORPORATE SOCIAL RESPONSIBILITY PRACTICES AND ITS IMPACT ON ORGANISATIONAL COMMITMENT OF EMPLOYEES OF PUBLIC SECTOR BANKS IN CHENNAI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 11, page no. pp523-531, November-2020, Available at : http://www.jetir.org/papers/JETIR2011071.pdf