• Jagruti B. Kanani

Current global and competitive era of consumer become more active towards technology and people buys the things online rather than offline. Because it shows the wide variety compare to offline products. Other reason is less costly because of it comes directly from manufacturer, and it is easy to return also. One of the good things in Online shopping is also giving a EMI option which is helpful for purchasing item on zero percent interest and sometimes users can get gift voucher and cash back also. Online shopping gives very convenient and easy shopping anywhere. The ease and convenience provided by these stores for 24x7 has made very easy shopping for consumers worldwide at any time with easy and safe payment options. The e-stores are regularly visited by the online shoppers. This research paper mainly focuses on consumer attitude towards online shopping. The main objective of the study is to understand the consumer attitude towards online shopping of students. The sampling procedure used will be convenience sampling method. Data is collected through questionnaire.

Consumer, Consumer Attitude, Online Shopping, Students

""A STUDY ON CONSUMER ATTITUDE TOWARDS ONLINE SHOPPING OF STUDENTS IN GUJARAT STATE"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 12, page no.64-73, December-2020, Available :http://www.jetir.org/papers/JETIR2012209.pdf

""A STUDY ON CONSUMER ATTITUDE TOWARDS ONLINE SHOPPING OF STUDENTS IN GUJARAT STATE"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 12, page no. pp64-73, December-2020, Available at : http://www.jetir.org/papers/JETIR2012209.pdf