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"Digital Marketing and Youth during covid-19 pandemic: A Case Study on Aizawl District", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 1, page no.341-347, January-2021, Available :http://www.jetir.org/papers/JETIR2101046.pdf

• Dr. C.Vanlalkulhpuia

The rise of a digital planet the future is now, and it is digital. More and more people are shopping for everyday needs and luxury items online. Considering that, here are the emerging trends that one can expect to see in digital marketing. Internet access is main-stream. It has intensified the use of mobile phones, computers, and laptops leading to a high change in the growth of digital channels both in strength and volume. Be it social media, surfing for information on Google or making purchases, India has transformed this medium into a full-fledged market. India is the world’s 3rd largest internet population. After the proliferation of Internet, Marketing strategy has taken an off root to reach out to the public. The tremendous growth that digital marketing has shown cannot be match up with any other strategy. As Covid-19 has spent the greater part since last year on a world-wide tour, the impacts on the global economy have been widely felt. . In the State of Mizoram, many of the youth are start practicing digital marketing to generate income for themselves and their family since last year. Most of them are using social media like Instagram, Whatsapp, facebook etc. to display their products to the customers. This present study focuses on the digital marketers among youth in the city of Aizawl only.

Digital Marketing, Entrepreneurship, Business

"Digital Marketing and Youth during covid-19 pandemic: A Case Study on Aizawl District", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 1, page no. pp341-347, January-2021, Available at : http://www.jetir.org/papers/JETIR2101046.pdf