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Published in:

Volume 8 Issue 2
February-2021
eISSN: 2349-5162

Unique Identifier

JETIR2102043

Page Number

387-397

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Title

An analytical study of growth of life insurance in India (2016-2019)

ISSN

2349-5162

Cite This Article

"An analytical study of growth of life insurance in India (2016-2019)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 2, page no.387-397, February-2021, Available :http://www.jetir.org/papers/JETIR2102043.pdf

Abstract

Today’s era is era of customer centric marketing practices being followed all around the world. This customer centralism approaches demand innovations in many marketing aspects like advertising, public relations, sales management and so on. It is very clear that key to financial as well as bottom level success is to inculcate new innovations in products and its development. The main focus of the study was on insurance sector which reviewed the growth of life insurance with regards to various facets like penetration, density, no of offices in India, Premium growth rate, new policies issued, death claims, market share, no of agents, dividend paid. The study is based on Secondary data Collected and complied from the Insurance Regulatory and Development Authority of India (IRDAI) reports. It was found that insurance industry has shown growth in various facets with growth in private life insurance companies as compared to LICI. Still at some terms LICI is better compared to private life insurers; even LICI has not grown the way it showed growth in its earlier phase. This study will help to study the growth of life insurance with regards to various facets, identify the points to be focus on particularly for private life insurance companies and work on them to grab maximum market share and to improve their profits.

Key Words

Life insurance, private insurance, Premium, IRDA,LIC

Cite This Article

"An analytical study of growth of life insurance in India (2016-2019)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 2, page no. pp387-397, February-2021, Available at : http://www.jetir.org/papers/JETIR2102043.pdf

Publication Details

Published Paper ID: JETIR2102043
Registration ID: 305607
Published In: Volume 8 | Issue 2 | Year February-2021
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.25706
Page No: 387-397
ISSN Number: 2349-5162

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Cite This Article

"An analytical study of growth of life insurance in India (2016-2019)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 2, page no. pp387-397, February-2021, Available at : http://www.jetir.org/papers/JETIR2102043.pdf




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