• Mr. GURIKALA PRAKASH
• Dr. BABITA TYAGI

Mobile Commerce was first introduced in 1997, at the launch of the Global Mobile Commerce Forum by Kevin Duffey. Mobile Commerce has gained increasing acceptance amongst various sections of the society in previous years. The reasons for its growth can be attributed to technological and demographical developments that have influenced many aspects of the socio-culturalbehavior in today's world. The growth of mobile commerce applications is remarkable and more consumers are transferring to mobile commerce to achieve better and fast transactions in India. Worldwide mobile commerce market in 2018 is expected to be $800 billion. In US, 2015, over 950 million people accessed shopping websites via mobile apps alone. By 2017, the total number of apps to be downloaded worldwide might reach to 270 million leading to a revenue of approximately $42 billion.

A Review of the Global Mobile Commerce Market in India

"A Review of the Global Mobile Commerce Market in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 5, page no.g146-g152, May 2021, Available :http://www.jetir.org/papers/JETIR2105947.pdf

"A Review of the Global Mobile Commerce Market in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 5, page no. ppg146-g152, May 2021, Available at : http://www.jetir.org/papers/JETIR2105947.pdf