• Dr.M.P.PRATHIBA

Abstract: E-marketing is a process of planning and executing the conception, distribution, promotion, and pricing of products and services in a computerized, networked environment, such as the Internet and the World Wide Web, to facilitate exchanges and satisfy customer demands. It has two distinct advantages over traditional marketing. E-marketing provides customers with more convenience and more competitive prices, and it enables businesses to reduce operational costs. As businesses offer e-marketing and online shopping, customers can get market information from their computers or cell phones and buy goods or find services without leaving home twenty-four hours a day and seven days a week (24/7). At the same time, e-businesses can reduce costs in distribution channels and physical store space and thus pass the savings on to customers. This article aims to evaluate the factors influencing the consumers to buy products, avail services and level of satisfaction derived during online purchase, to measure the influence of internet shopping through their experience, For the purpose of the study, due to time and other constrains, only 100 respondents are selected from the different part of the Cities of Coimbatore .For the sampling purpose convenient random sampling method was followed in this study

Keywords: Online marketing, Internet, Consumer Buying Behavior.

"A Study on Impact of E Marketing on Consumer Buying Behaviour in Major Cities of Coimbatore", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 11, page no.c206-c212, November-2021, Available :http://www.jetir.org/papers/JETIR2111226.pdf

"A Study on Impact of E Marketing on Consumer Buying Behaviour in Major Cities of Coimbatore", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 11, page no. ppc206-c212, November-2021, Available at : http://www.jetir.org/papers/JETIR2111226.pdf