• Mr. N.Balachandran

Covid plays an important role in marketing products. It is a powerful marketing tool that influences consumer purchases in many aspects. Marketers must explore the harmony of Covid-19 for successful marketing of products. Nearly all products sold today have Covid facades. Selecting the right Covid-19 to use has an enormous impact on product sales. While no single set of rules governs Covid choices, research has established general guidelines based on the principle of associative learning, the relationship between Covid and emotion. The conclusion is that Covid has a major role towards the choice of the product purchased by the respondents were the companies has to look after the satisfaction level and availability of Covid-19 towards their brand which leads to increase in profitability and turnover for the companies in future period of time.

Covid-19, Behaviour and Marketing

"A STUDY ON IMPACT OF COVID-19 ON BUYING BEHAVIOUR OF CONSUMERS ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 5, page no.k484-k488, May-2022, Available :http://www.jetir.org/papers/JETIR2205B64.pdf

"A STUDY ON IMPACT OF COVID-19 ON BUYING BEHAVIOUR OF CONSUMERS ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 5, page no. ppk484-k488, May-2022, Available at : http://www.jetir.org/papers/JETIR2205B64.pdf