• DR. BINAY KUMAR SINGH
• BIMLA KUMARI

Due to the increase in internet users, digital marketing channels are being used more for marketing. Retailers are paying more attention to the use of digital marketing channels than traditional marketing channels for advertising and promotion of their products and services. Despite the increasing use of digital marketing, the existence of traditional marketing has not ended. There are also some drawbacks to digital marketing which prevent the existence of traditional marketing from diminishing. Through this study, an attempt has been made to shed light on the challenges faced by retailers during the use of digital marketing and how they can overcome those obstacles. The goal of the study is to explain how retailers can increase their sales using digital marketing.

Marketing, Digital marketing, Traditional marketing, Retailers.

"DIGITAL MARKETING: A NEW ENVIRONMENT FOR MARKETING IN JAMSHEDPUR CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 11, page no.g185-g194, November-2022, Available :http://www.jetir.org/papers/JETIR2211661.pdf

"DIGITAL MARKETING: A NEW ENVIRONMENT FOR MARKETING IN JAMSHEDPUR CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 11, page no. ppg185-g194, November-2022, Available at : http://www.jetir.org/papers/JETIR2211661.pdf