• Dr. Meenakshi
• Ananya Sharma

Abstract: Customer satisfaction plays an important role within your business. Not only is it the leading indicator to measure customer loyalty, identify unhappy customers, reduce churn and increase revenue; it is also a key point of differentiation that helps industry to captivate new customers in market based economy and dynamic business environment. Being service sector, Life Insurance Corporation has monopoly of all Life Insurance Company those who are running present time in India. Life Insurance Corporation's mission is to secure and enhance people's quality of life through financial security by providing aspired products and services with competitive returns and by providing resources for economic development. The current study focused on the consumers' level of satisfaction. The present study was based on primary data, which was collected through a questionnaire among 120 insurance customers of LIC India.

Key Words: LIC, Consumer Satisfaction

"CONSUMER SATISFACTION TOWARDS THE SERVICES RENDERED BY THE LIFE INSURANCE CORPORATION, INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 1, page no.d680-d691, January-2023, Available :http://www.jetir.org/papers/JETIR2301383.pdf

"CONSUMER SATISFACTION TOWARDS THE SERVICES RENDERED BY THE LIFE INSURANCE CORPORATION, INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 1, page no. ppd680-d691, January-2023, Available at : http://www.jetir.org/papers/JETIR2301383.pdf