• Thalia Angelica
• Dr. Amelia, S.E., RFP-I, M.M.
• Dr. Ronald, S.T., M.M.

The development of e-commerce in Indonesia is increasing every year. This also has an impact where competition in the e-commerce industry is becoming increasingly stringent every year. With this increasing competition, companies engaged in e-commerce industry must maintain use behavior for both new cutomers and old customers. This research is causal research using quantitative methods and processed with the help of statistical program, namely SPSS version 22.0. Data collection was carried out by distributing questionnaires to 200 respondents with pre-determined characteristics of the respondents. In this study there are 15 hypotheses including seven hypotheses accepted and eight hypotheses rejected.

E-commerce, Use Behavior, Behavioral Intention, Performance Expectabcy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Price Value, Habit, Experience, Sayurbox Application.

"ANALYSIS OF THE INFLUENCE OF PERFORMANCE EXPECTANCY, EFFORT EXPECTANCY, SOCIAL INFLUENCE, FACILITATING CONDITIONS, HEDONIC MOTIVATION, PRICE VALUE, AND HABIT ON BEHAVIORAL INTENTION AND USE BEHAVIOR WITH EXPERIENCE AS VARIABLE MODERATION ON CUSTOMERS OF SAYURBOX APPLICATIONS IN SURABAYA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 1, page no.d712-d717, January-2023, Available :http://www.jetir.org/papers/JETIR2301388.pdf

"ANALYSIS OF THE INFLUENCE OF PERFORMANCE EXPECTANCY, EFFORT EXPECTANCY, SOCIAL INFLUENCE, FACILITATING CONDITIONS, HEDONIC MOTIVATION, PRICE VALUE, AND HABIT ON BEHAVIORAL INTENTION AND USE BEHAVIOR WITH EXPERIENCE AS VARIABLE MODERATION ON CUSTOMERS OF SAYURBOX APPLICATIONS IN SURABAYA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 1, page no. ppd712-d717, January-2023, Available at : http://www.jetir.org/papers/JETIR2301388.pdf