• Anandhi.T.R
• Dhurga.K
• Dipika.B
• Divya dharshini.S
• Gayathri.S

As one of the strong and healthy companies in the world with many successful brands, Unilever recognized that its product is commonly used for all people worldwide. Supported by the strengths of its eight global brands-Dove, Sun silk, Clear, Pond's, Vaseline, Magnum, Rexona, and Lux. Unilever firstly entered into the foreign market to compete internationally by entering just a few foreign markets. Once successfully introduced its product in several markets, Unilever expands its success brand to many other markets and starting to compete globally. In entering and competing in foreign markets a global strategy used by Unilever is preferable to localized strategies because Unilever can more unify its operations and focus on establishing a brand image that is uniform from country to country. It implies to Unilever's success in building strong character brands. This paper explores the marketing style of Unilever which made it's a most trusted name with high-quality products.

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"Marketing Style of Hul Product In Villupuram", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 2, page no.e616-e621, February-2023, Available :http://www.jetir.org/papers/JETIR2302474.pdf

"Marketing Style of Hul Product In Villupuram", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 2, page no. ppe616-e621, February-2023, Available at : http://www.jetir.org/papers/JETIR2302474.pdf